What are the benefits and
drawbacks?
SSP may be used as a low cost
advertisement of your site.
Cost saving Following is an example calculation based
on "normal" advertisement cost.
- Cost per 1000 impressions (CPM) at a reputable site is a minimum of $25.
- At an average 1% click through rate it works out to be $2.5 per visit to your site.
- Thus, 1000 click throughs per month = 100,000 impressions = $2500 p.m.
- With SSP it is possible to reach a regular stream of 1000 click throughs per month after
about 2 months of operation, with the number increasing as long as the program is in
operation.
Payout is controlled by you Unlike regular advertisement you can choose how you
pay the commission. e.g. at a "per click" commission of 10 cents to your sponsors the
cost is only $100 per month, and you save $2400 per month. With sale-based commission
to the affiliates, the
savings are even better and the payout is not upfront.
Identify sites where to advertise Apart from the direct exposure resulting from
the sponsored banners you will get to know where the most number of visitors are coming
from and enhance it by advertising on that site through a paid banner.
Drawbacks
- You cannot target your advertisements. The users who put up your banner can have any
kind of web pages.
- You have the absolute responsibility of a perfectly honest and efficient operation of
the system to pay the commissions.
- Clicks-based commission system is open to abuse by some sponsors. However, Site*Sponsor
does minimize this by recording only one unique click from the same user during one
browser session.
Reviews:
Davecentral (Pick of the day, July 7, 1999):
Okay, Mr. or Ms. Web Commerce Entrepreneur, you've been admiring the affiliate programs
used by Amazon.com, Barnesandnoble.com, and hundreds of other big-timers to drive traffic
to their sites. Like the biggies, you're willing to pay commissions to other Webmasters
whose sites help you sell you wares. All you need is a simple, inexpensive piece of
software that will help you run your affiliate program. And here it is.... Read full article
Extract from LinkExchange Digest:
I hope this post can be of use to everyone. It is in response to the message from
Richard Ackerberg in LED#242.
>I want to place banner ads on targeted sites and pay a refferal fee >of $7.50
for each each antique gumball machine I sell through that >site.
There is a software program by the folks at WebGenie (www.webgenie.com) called
"Site Sponsor". I believe it fits your needs perfectly. The website gives the
advantages and drawbacks to that type of program, so I won't list them here. (I am not a
reseller or a promoter for this company, but I can attest to their great software that I
personally use for my websites.) - Thanks to everyone for their feedback about my
T-Shirts! Around the Web. (http://www.circle-r.com/teering/) post (LED #210). We have made
some great strides and some of our members are reporting a 30% increase in traffic. We are
getting new sites added every week!
Hope this helps,
Rodney Blackwell co-owner/webmaster T-Shirts! Around the Web.
Disclaimer
Performance of SSP depends on (1) your web site's initial popularity, (2)
incentive offered to your sponsors and (3) popularity of your products and services.
WebGenie
Software does not give any performance guarantee for SSP on your site.
|
