WebGenie is a technology innovation and transfer company that develops, grows and spins off new technologies as independent entities.
WebGenie was established in 1995. It was originally intended to provide Web page authoring and consulting for the use of Internet which was in its infancy at that time.
Towards the end of 1995 it became clear that, while there was a developing market for Internet Consulting, an area of unlimited potential was the development and support of electronic commerce software tools. The focus was shifted in early 1996 and WebGenie® Software Pty Ltd was registered on 1 July, 1996.
An operational agreement was reached between WebGenie® Software Pty Ltd and Luminis Pty Ltd - the technology transfer company of The University of Adelaide - and this agreement remained in place until 30 September, 1997.
WebGenie Software was one of the first companies accepted into the Playford Centre, the South Australian Government's vision for the future of Information Technology industry in the state.
Software operated from the headquarters of Playford Centre from 1
October, 1997 till March 24, 1999 before moving to the Commerce and
Research Campus of The University of Adelaide at Thebarton, South
In 2005, RealMail by BoxSentry was the winner of Secrets Of Australian IT innovation award by the Commonwealth Government of Australia.
BoxSentry was selected in 2003 and 2004 to be part of ANZATech - a forum showcasing the most innovative Australian & NZ based technology companies.
In 2005 BoxSentry was
selected for a Trade Mission - led by the premier of
South Australia - to India.
"WebGenie Shopping Cart" was the first ever commercial software
that allowed Small to Medium Businesses to create
their online stores without too much investment of
time and money. This software became the model for dozens of similar software that arrived in the
market later-on. Interestingly, some companies are
advertising their software via Google adwords as
"WebGenie Alternative", "Considering WebGenie?",
"Why WebGenie?" and even blatantly as "WebGenie
Shopping Cart". This can be seen by a
Google Search for "WebGenie Shopping Cart"
WebGenie's "SiteSponsor", released in 1997, was the first ever commercial affiliate tracking software that worked in conjunction with online stores. This too became the model for similar software in the years that followed.
GuestBook" was the first ever commercial software
that allowed website owners to setup a facility to
collect and display feedback and comments from
visitors. This software which provided a 2-way web
interactivity was released in 1997, well before the
term "Web 2.0" was even coined in 2004.
Prominent Client list of WebGenie