Shopping Cart Software for eCommerce

If you are a small or medium sized business who wants to… simply and quickly build a highly effective system to sell online without the need for any programming staff and that you can host yourself We provide the perfect online store software solution - and the critical technical support to make it all happen.

Shopping Cart Software that works for you

At WebGenie, we have been helping small and medium size businesses effectively set up their e-commerce shopping sites for around 10 years now. We were, for example, one of the very first companies to offer low cost, easy to use and do it yourself software tools to build shopping carts. And today, there are many thousands of online stores using our systems, globally, who collectively process many millions of online orders every month.

Web Genie Shopping Cart Professional
The perfect e-commerce shopping cart development tool.

Our flagship product, WebGenie Shopping Cart Professional, is the innovative internet solution that is perfect for all small and medium businesses that are keen to successfully join the ever expanding online selling revolution.

Most importantly, the Shopping Cart software enables e-commerce applications to be implemented without the need for any programming staff. It is a true DIY system that is fast, simple and intuitive to use. In nuts and bolts terms, it provides the essential building blocks that will enable you to easily incorporate:

• An unlimited number of products spread across unlimited number of catalogs.
• Dynamic catalogs and cascading style menus that will help customers elegantly and easily “drill down” into product categories and sub categories of their choice.
• Facilities so that customers can simply select from an extensive range of product options.
• Selective pricing that is based on customer chosen product options. In other words, buyers can use the system to “custom build" an order.
• All of the pricing, discount, tax and delivery options that you want your online store to have.

Functionally, Shopping Cart Professional uses selectable templates to tailor make your shopping cart catalogs and to input all of the data that these need to contain.

There are a number of different catalog formats available, with the choice you make being dependant on such things as the type and number of products you have, whether you want to include product images, whether you need long or short descriptions, whether you will offer customers a range of selectable options, and whether prices will need frequent changes.

Importantly too, WebGenie Shopping Cart software lets you readily modify and update your catalogs, at any time and with minimum effort.

The system also uses editable templates to create the required CGI (Common Gateway Interface) generated dynamic pages. This lets you generate catalogs "on the fly" by using product details residing on the server. When product details change you need only upload the data file. Similarly, to change the looks of all catalog pages you can upload a new template.

And in the all important area of customer remittances, Shopping Cart Professional enables you to offer the methods of payments that you want. So you could, for example, opt for:

• Full payment details being mailed to a designated email address for off-line processing.
• Payment details being stored on the server with encryption.
• Use of a payment gateway such as PayPal, VeriSign, etc.

Host Your Own E-Commerce System or Have Us Do It For You - The Choice Is Yours

Once your e-commerce application has been developed we will naturally be delighted to host it for you on our own secure server. This gives you not only peace of mind that your online store is residing on a 24x7 monitored server but also, by using our secure server certificate, you will be saving hundreds of dollars per year.

However, with WebGenie Shopping Cart Professional you can also choose to totally run your whole online store on your own server – be it hired or one in your own organization..

This is an important option that many shopping cart tools simply don't offer, despite the fact that it is now the much preferred method. And it is clearly preferred because by keeping everything in house, with no transfers being needed to an external site, most businesses know:

• They avoid potential delays and losses in the ordering process. For example, though your site is up and running, the server hosting the shopping cart may not be reachable for reasons that are totally out of your control. Even if it is a temporary delay – for example due to slow traffic from a customer's site to the shopping cart server – it is very likely that the ordering process will be abandoned. By having both the catalogs and CGI on your server this scenario is avoided.

• Their customers see the ordering process as smooth, seamless and intuitive.

• They can have their own “secure server certificate” (only issued to bona fide businesses) which will add credibility and buying confidence in the customer’s mind.

• They remove one of the all too common reasons why so many potential customers “click off” before completing a transaction.

• They do not have to pay long-term hosting fees as the WebGenie software has a one-time license fee wherever the entire system is hosted on our client’s server.

Call On Our Free Technical Support Service

While selling online on the internet can be a very successful and profitable business strategy, it is obviously important that e-commerce systems work well and look good. There is a lot of competition to beat and online buyers will all too readily “click off” from your site if it doesn't hit the mark.

Which is precisely why WebGenie Shopping Cart Professional comes with its own specialized 60 day free technical support service.

Subject to a few basic and logical conditions for tech support request, this very special up-front support is all about helping you get your e-commerce system up and working smoothly and effectively. We are always just a phone call away. And we are always delighted to help you get the most out of our powerful products.

About Configuring Your Shopping Cart

There are several different formats in which to create your shopping cart catalogs. The choice depends on the type and number of products, whether there are images, long or short descriptions, selectable options, or frequently changing prices.

We provide editable templates to create the catalogs themselves as well as the CGI-generated dynamic pages. Which means your site's own very individual look and feel can be maintained throughout.

You can also use any language on these template pages (e.g. Japanese).

Tax, shipping and discounts can be defined easily and can be readily changed. It is also possible to selectively tax different items or apply discounts to selected items - by editing simple text files.

Orders are emailed and/or encrypted … and are then stored on the server. There is a built-in protection - to be activated if required - against loss of order email due to false labeling by any anti-Spam software you may have in place.

The CGI resides on your server and is highly customizable to suit any special requirements. This enables you to implement that any specific function that is not available in any shopping cart software. Or, alternatively, we can carry out that customization for a small and very cost-effective fee.

Our system supports all major payment gateways including Verisign, WorldPay, CCNow, and PayPal.

We provide an inbuilt interface to your shipping rate calculator.

Shopping Cart Technical Details

While our software is designed for the non-technical person, if you are technically minded, the following technical specifications may be of interest.

• Platform: Windows 98 or higher for the software. Any UNIX or Windows based server for the website.
  
  
• Web server: Apache or IIS with cgi-bin facility (if residing the CGI on own server) and perl.exe
  
  
• Mail server: Own SMTP server is preferable but if not available, the CGI will use WebGenie's server.
  
  
• FTP client: Your favorite FTP client software (e.g. WS_FTP or CuteFTP) can be used to transfer the files. We recommend, however, to use the built-in FTP client in our program.
  
  
• Mail reader: Your own mail client (e.g. OutLook, Eudora, etc.). No mail client is provided within the program.
  
  
• Web browser: There is an inbuilt web browser within the program – used to quickly test the catalogs – but we recommend that you use your favorite browser (e.g. Internet Exporer, NetScape, etc.)
  
  
• Product data: The product data is to be maintained as an Excel sheet – a sample file is included with the program. You need Microsoft Office to view and edit this file.
  
  
• HTML editor: The catalogs generated by the program are in standard HTML and can be edited with your favorite HTML editor (e.g. FrontPage, Dreamweaver, etc.). Care must be taken not to remove some hidden tags in the templates that the CGI uses.