The Australian Magazine, June 27, 1998, p 43.
Internet Commerce
For many people, the Internet doesn't go much beyond surfing the Web, sending and receiving e_mail and,
perhaps, playing online ganes. That's fine. Actually, it is kind of amazing that all of that vast array
of communication technnology can be devoted such tasks but if you are in business, you will probbaly'want to take your connection a little further.
Chances are you will want to set up your own Web site so that you can tell others about your
business, products and services. You might also like to create a secure online credit card system, embracing e-commerce
in the only meaningful way at present, and you certainly want to develop a shopping basket metaphor
so that your customers can browse your site, load up goods and pay for them at the virtual checkout.
WebGenie Software, an Adelaide company online at www.webgenie.com,
has produced a very cost-effective solution that supports the shopping basket metaphor, dynamic online catalogues and
instant cerdit card verification. With prices starting at under $200, it can be added
to any existing site to help anyone who wants to sell a product over the Internet.
And best of all, it's up to you whether you run it on an external Website [WebGenie's secure website]
or your own system.
By Stephen O'brien
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